Download Cutlip and Center's Effective Public Relations (10th Edition)
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Cutlip and Center's Effective Public Relations (10th Edition)
Download Cutlip and Center's Effective Public Relations (10th Edition)
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Product details
Paperback: 504 pages
Publisher: Pearson; 10 edition (October 18, 2008)
Language: English
ISBN-10: 0136029698
ISBN-13: 978-0136029694
Product Dimensions:
8 x 0.7 x 10 inches
Shipping Weight: 2.1 pounds
Average Customer Review:
4.0 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#728,396 in Books (See Top 100 in Books)
The book is ideal for introductory use of public relations. The book starts with what PR is, how PR is applied, structure in organizations, through legal and ethical considerations into a systems approach and management processes in PR. There are multiple case studies and references that take the book beyond theory. The book also has a companion website with practice tests to assist with subject retention. Delivery was fantastic and the book was in good condition as advertised.
I'm studying for APR certification from the Public Relations Society of America. This is the text they recommend for study. I am more than satisfied that it meets my needs.
Dry, boring read, but best book for studying for Intro to Public Relations test.
Our PRSA chapter purchased this book and gifted it to the local library system to help practitioners who are studying for their APR exam. I haven't read this edition, but have an older Cutlip book. It is the PR person's Bible, a holy text.
Product was in good condition
i ordered nearly a week ago, and i haven't got it yet!. I need it for class assignment, but it says that i'll have to wait a few more days!
I gave it two stares because of the content of this book plus the quality of the papers. This book was heavily used by the previous owner and it was not clean
I needed this book "On the fly" I had a hard time getting it from my school bookstore. Once again Amazon was the way to go! a % star rating to this bookstore to get he product I needed on time and in a timely manner.-D.House
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